Individualism – Design Agency

I developed the naming, logo and brand identity for Individualism, a design agency that helps clients craft a unique image and stand out from the crowd.

The brand concept is based on the idea that “Content is King, Design is the Crown.” The logo illustrates this metaphor: among identical figures, one stands out with a crown – a symbol of individuality and leadership.

The name Individualism reinforces the concept both verbally and visually: one of the “i” letters is marked with a crown, emphasizing the distinctiveness at the core of the brand.